Marketing Metrics: What’s the Goal?

Tish Millsap, Founder of Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting.

Revenate Marketing is a consulting firm that has been operating for around ten years. The name of the company is actually a combination of the words revenue and generate. Tish has always been very passionate about helping marketers show their value and connect their efforts to revenue.

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