I can assess how to build and develop your demand gen and marketing operations teams through hiring, training, and coaching, as well as by supplying specialized skills that you may not have full-time.
The journey to becoming a true “revenue marketing” organization can take time. In order to speed up the process, Revenate utilizes a systematic process to assess your marketing team’s competencies against my “Revenue Marketing Maturity Model”.
The Revenue Marketing Maturity Model is a systematic way for me to evaluate my clients capabilities for both attributing revenue to the marketing teams efforts AND forecasting future revenue from planned campaigns.
Teams that are both able to look at historical efforts and show influence on closed-won business are true DemandGen centers for their organizations. But being able to forecast revenue based on campaign plans is the next level, Revenue Marketing.
My clients need to move quickly. And long discovery processes slow things down and don’t necessarily get to the heart of the issues that need to be solved. I have developed a process to understand you organization, business model and technical infrastructure using a series of standard questions and meetings that can be done in as little as three weeks. This enables us to move to the actual work of getting new campaigns into market and building out needed infrastructure for metrics as soon as possible.
From the FastPath Assessment process, I am able to understand what are the most important things that need to be done to start generating results while at the same time taking on tasks that can provide the improvements needed long term. The output of this process is a logically ordered series of projects and tasks, designed to build an agile, scalable and metrics-focused marketing function.
Building a true revenue marketing engine is much more than just hiring marketing rockstars and implementing fancy new tools. My approach includes a defined set of improvements around people, processes, and technology.