Tish Millsap
CEO/Sr. Strategist, Revenate Marketing
I started Revenate to help marketing teams shine by unleashing their revenue generating potential. I’m a highly motivated, results-oriented marketer that has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions. I started as a “techie,” working with databases, networks and application development solutions. But eventually I decided to meld my love of marketing with my love for technology. Prior to Revenate, her marketing career included working in several demand gen leadership roles. I has a BA in Economics from Tufts University and a MBA from Emory University.
While I pride myself in helping you develop your strategy and vision, I know that you also need to get things done. And often, in times of fast-paced growth, hiring and training can’t keep up with the needs of the business. I can provide short- and long-term resources that actually “do the work” as well as providing the strategic, ROI-centered consulting services.
There is a lot Revenate can do to help your marketing team achieve your goals. Having a small, agile set of consultants complete most of the initial heavy lifting only makes sense. But one of my guiding principles is to enable my clients, over the long-term, to become independent, either by helping them hire the right staff or training their current team.
I don’t waste a lot of time doing long deep dive assessments and discovery processes. I have developed the “FastPath” discovery program to quickly understand your business and your capabilities. This enables me to build a custom plan for you that provides the quickest path to more results.
It’s simple. I believe the heart of modern marketing is measurement. And only what is measured can be improved. I start with the basics, establishing the unique baselines for your organization. From there, I help you leverage all the best practices to improve your marketing results, while building out your infrastructure to support more advanced reporting and attribution.
With exciting new technologies and ways of measuring marketing’s contribution to revenue, there has never been a better time to be a marketer. But there is much to master. I can help you navigate all the change that has to happen within your organization to become a true revenue marketing team while also helping you navigate all the latest marketing trends.
