When you go big, there’s a lot to do. It’s a bit like flying the plane while still building the engine. As a seasoned Silicon Valley B2B tech marketer, I’ve been in your shoes. I know all the options for generating high quality leads fast (and converting them to pipeline) while at the same time taking steps towards your long-term goal of a scalable, predictable revenue marketing engine. I can help you understand your biggest opportunities and chart the quickest path to get there.
But I don’t just do it for you. I can show you how to do it. I can supplement your team with specific technical expertise when needed but I can also train and coach your in-house team, so they can get the job done right the first time, whatever you prefer.
DemandGen Best Practices
My 20 years of marketing experience enables me to evaluate the many potential channels and offers clients can leverage for revenue generating programs while ensuring that the implementation is both agile and scalable. I can help you develop multi-channel that will move qualified leads through your sales funnel. Whether it is integrated nurturing programs, paid media campaigns or a customized webinar strategy, my data-driven approach ensures your demand generation programs are highly focused, integrated, and optimized for results.
It is easy to find people who understand one or a couple of your marketing and sales tools. But smoothly integrating your martech stack is essential to sales success. With expertise across analytics, advertising, CRM, and marketing automation platforms, I optimize how all these tools work together to improve productivity and ensure measurable outcomes. Because I understand these systems not as siloed tools, but as a streamlined revenue machine, I am able to architect solutions that fuel your revenue growth.
My deep passion for metrics-based decision-making will help you harness the power of your data. But having critical metrics easily accessible takes a well-thought out plan. I have built reporting infrastructures for many clients, providing them with the data insights they need to drive growth. This includes everything from basic operational metrics to advanced attribution models. With the right data strategy in place, you’ll be equipped to make smart, data-driven decisions that deliver real results.
My expertise across the latest concepts, tools and frameworks will I help your marketing team elevate their skills for peak performance. I can provide 1-on-1 coaching and mentoring to unlock the potential of your top talent or help you add specific team members to fill gaps, or optimize your current org structure. Working together we can ensure you have the right talent in the right roles to deliver maximum impact.
I can help your company craft an integrated campaign strategy that drives measurable results by speaking directly to your best-fit accounts. By closely aligning marketing and sales and coordinating tactics seamlessly across every channel, I ensure your campaigns deliver consistent, compelling messaging that resonates with your ideal buyers. My integrated approach includes optimizing performance by continuously tracking metrics at every campaign stage to turn high-value accounts into loyal, long-term customers.