Entries by Tish Millsap

How to rock a small budget like a Fortune 500 powerhouse

Small budget + small team = limited marketing options, right?  Notsomuch. You can (and will) make the most of your small budget with a little advice that’s actionable and doable. Are big marketing budgets all that different anyway? When I worked for Monster, the global marketing budget was around $250 million per year. So, in […]

Know what to test —and successfully

Now that you’re ready to test, it’s time to decide what to test. But there are some pitfalls to testing as well. So, in this post, we’ll also take a look at some of the most common pitfalls and also how they can be mitigated. What should you test? I have used this handy table […]

Is Testing Really Worth It? Word of caution

Everywhere you look in marketing, people are talking about testing. Testing is the best way to get better results! Testing and Learn, they say. But testing takes time and effort. Before diving in, you need to ask yourself: should I be testing in the first place? For example, if you’re testing content offers (perhaps an […]

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Language of Business

Revenating marketing by speaking the language of business In the past few years, Marketing has gotten really focused on metrics, right? We’ve all reported on all the great things we’re doing. For example, 600 people registered for a conference; page views have increased by 30% YOY; our email open rates have doubled. It’s been exciting […]

Testing Types

5 Types of Testing Every Marketer Needs to Know  Testing—why does it simultaneously fill marketers with equal amounts of fear and anticipation? If done well, testing is a marketer’s friend—and it can help you continually improve your campaigns and bottom-line results. Let’s embrace it…but how? The first step is to understand your testing options and […]

Attribution Models

Marketing Cheat Sheet: The Pros & Cons of Attribution Models  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, US department store merchant (1838 – 1922) In the data-driven windfall that is marketing today, it’s easy to see why marketers have fallen head over […]

Partnering with Finance

Are you fluent in CFO Speak? 5 tips to bring Marketing and Finance Together We’ve all read about the importance of marketing partnering with sales and IT. But to achieve real success, the marketing/finance bond needs to be just as strong. Marketers need to understand what makes finance tick. And Finance needs to see marketing […]

Content Marketing Payoff

Are your content-marketing efforts paying off? (Hint: maybe not…) Avoid common pitfalls—and leverage your content effectively  – Jason Miller, VP, Marketing Strategy, Marketo According to recent research by the Content Marketing Institute (CMI)/MarketingProfs, 77% of B2C organizations and 88% of B2B firms are using content marketing (and the majority of them are creating more content […]