Our expertise is in building agile, predictable marketing revenue engines, using Marketo, Salesforce.com,
CEO/Sr. Strategist, Revenate Marketing
About Tish Millsap
Tish started Revenate to help marketing teams shine by unleashing their revenue generating potential. She’s a highly motivated, results-oriented marketer who has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions. Tish started as a “techie,” working with databases, networks and application development solutions. But eventually decided to meld her love of marketing with her love for technology. Prior to Revenate, her marketing career included working in several demand gen leadership roles. Tish has a BA in Economics from Tufts University and a MBA from Emory University.
FUN FACT: Tish is a creative blend of art + science. She attended the School of the Museum of Fine Arts in Boston, MA while pursuing her degree in Economics. No wonder marketing is her true love.
About Karla Haley
With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. She is accomplished at translating tried-and-true marketing strategies into automation for clients such as Reputation.com, Nexonia, Incorta, Lavante, Boomerang Commerce, Cloud Cruiser, Skyhigh Networks, and more. Prior to consulting, Karla set up and ran marketing operations for Keynote Systems, helping to grow revenue from $53M to $103 during a recession. Then, she set up marketing operations for Cotendo (acquired by Akamai for $292M.) Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power user of Salesforce.com.
FUN FACT: Veterans from 3 branches of the military are in Karla’s nuclear family: Navy (husband), Marines (Son), Coast Guard (Son). She and her husband share a Corgi addiction, now owning 3 Corgi’s (or Corgi mixed breeds).
Senior Marketo & Salesforce.com Consultant
While we pride ourselves in helping you develop your strategy and vision, we know that you also need to get things done. And often, in times of fast-paced growth, hiring and training can’t keep up with the needs of the business. We provide short- and long-term resources that actually “do the work” as well as providing the strategic, ROI-centered consulting services.
There is a lot Revenate can do to help your marketing team achieve your goals. Having a consulting company complete most of the initial heavy lifting only makes sense. But one of our guiding principles is to enable our clients, over the long-term, to become independent, either by helping them hire the right staff or training their current team.
We don’t waste a lot of time doing long deep dive assessments and discovery processes. We know that the best way to understand your situation is to start delivering campaigns and testing your true capabilities along the way. It’s a bit like building the plane while it is 30,000 feet in the air but we move fast to deliver continuously improving results via our agile-like methodology.
It’s simple. We believe the heart of modern marketing is measurement. And only what is measured can be improved. We start with the basics, establishing the unique baselines for your organization. From there, we help you leverage all the best practices to improve your marketing results, while we build out your infrastructure to support more advanced reporting and attribution.
With exciting new technologies and ways of measuring marketing’s contribution to revenue, there has never been a better time to be a marketer. But there is much to master. We help you navigate all the change that has to happen within your organization to become a true revenue marketing team while also helping you navigate all the latest marketing trends.
As seasoned Silicon Valley B2B tech marketers, we’ve been in your shoes. We know all the options for generating high quality leads fast (and converting them to pipeline). We’ve combined what we know into a unique agile marketing methodology that results in short-term wins toward your long-term goal of a scalable, predictable revenue marketing engine.
We don’t just do it for you. We show you how we do it. We supplement, train and coach your in-house team, so they can get the job done right the first time, while they learn from us.
We can fill any important marketing revenue engine gaps with our extended team of specialists in the areas HTML development, SEO, SEM, Web APIs, and content creation. Our trusted specialists create killer Marketo landing pages, tokenized mobile responsive email templates, handle unique technical challenges, and more.
Our experienced perspective:
- 27+ years executing hundreds of inbound and outbound, multi-channel, multi-touch demand gen programs designed to build relationships and convert leads to revenue.
- Almost 10,000 hours hands-on, building and optimizing marketing revenue engines, based on Marketo, Salesforce.com and related technologies.
- Skilled in agile project management, sales and marketing alignment, organizational change management, and test and learn execution.
Great people deliver great results!
The best way to deliver value to our clients is by hiring a qualified, hardworking and reliable team. We’re proud of our deep experience, in demand generation, marketing strategy and marketing operations. Want to join a winning team? Revenate is hiring! We’re a growing team of marketers helping companies of all sizes become more revenue-focused We’re currently looking to fill both full-time and part-time roles in project management, demandgen programs management, and marketing operations.