Building a marketing revenue engine is like driving a train down a track, while you’re still building the tracks in front.
When you go big, there’s a lot to do. Most importantly, to generate lots of high quality leads. But creating those leads (and converting them to pipeline) takes a lot of moving parts. Before you know it, your IP address is blacklisted, you’ve sent embarrassing email errors, and your marketing metrics are irrelevant to the business. Worst of all, your hockey stick growth starts to stall and you don’t know why.
Revenate Marketing shows you how to connect your B2B marketing investments directly to revenue. We help you understand your biggest opportunities and chart the quickest path to get there. Our expertise is in demand gen strategy, execution and automation. Our focus is on helping you build your agile, predictable marketing revenue engine, capable of going big.
We deliver…
- Go-to-market strategy, segmentation and messaging
- Predictable, scalable marketing revenue campaigns
- Innovative multi-channel campaigns
- Tightly coordinated account-based marketing (ABM)
- Effective lead nurturing and lead lifecycle strategy and execution
Ready to Revenate?
Let’s discuss your unique revenue marketing
needs on a 30 minute call.
Lead Gen and Nurturing
You’re intent on generating leads to fill the pipeline. Everyday, you’re consumed with the details of executing email campaigns, attending tradeshows, running digital paid media programs and more. Who has the time to analyze the database and create strategic nurture campaigns?
Now you’re wondering why opens, clicks and MQL metrics just won’t increase with all this activity. It hardly seems “smart” or even possible to scale up, while doing more of the same thing.
At Revenate, we give you insights into what builds your brand and creates campaign success, based on a pragmatic, test-and-learn approach. We show you how to orchestrate your people, processes, and technology into becoming a predictable, scalable revenue engine that fills your sales pipeline with quality leads.
Pipeline and Revenue Analytics
Gone are the days when CMOs can show up at executive meetings with screen grabs of the new website. Your executive team expects to see numbers, and cost-based or activity metrics are the easiest to deliver. Unfortunately these metrics don’t really improve decision making or show how marketing drives the business.
The reality is no CMO who has Marketo and Salesforce should be in the position of reporting on “vanity” metrics. Today’s systems can directly connect marketing investment to revenue so that marketing does not have to be seen as a cost center.
At Revenate, we focus on delivering marketing ROI metrics that matter to the business so you can understand your biggest opportunities and chart the quickest path to get you there.
We deliver…
- Revenue-focused C-level marketing analytics
- Transparent lead lifecycle visibility
- Predictive forecasts and statistical models
- Test-and-learn campaign metrics
- Multi-touch attribution
Ready to Revenate?
Let’s discuss your unique revenue marketing
needs on a 30 minute call.
We deliver…
- User-friendly, Marketo and Salesforce.com instances that scale
- Top flight Marketo program templates, automation, documentation and training
- Data quality and architecture solutions for campaign success and credible marketing metrics
Ready to Revenate?
Let’s discuss your unique revenue marketing
needs on a 30 minute call.
Marketing Automation & MarTech
Even the most tech-savvy marketing ops people often create systems that are over-engineered, impossible to scale, and/or unable to produce revenue metrics. And documentation, forget it. Who has time? Your marketing automation doesn’t need to be a “black box” of complexity that requires daily troubleshooting.
At Revenate, we specialize in delivering scalable, user-friendly, and well documented implementations of Marketo, Salesforce, and related technologies. Our team of domain experts gets the job done in a fraction of the time of typical in-house staff, saving you both time and money.
As marketing technologists, we don’t over engineer, but instead deliver the simplest paths to avoiding or solving complex automation problems. You can trust us to keep you and your team informed every step of the way.
Our clients:
