We help you assess how to build and develop your demand gen and marketing operations teams through hiring, training, and coaching, as well as by supplying specialized skills that you may not have full-time.
We know the journey to becoming a true “revenue marketing” organization can take time. In order to speed up the process and deliver real results along the way, we’ve created a methodology adapted from agile software development. Our agile marketing methodology quickly builds your marketing revenue engine capabilities through “sprints,” while still continuing to drive leads and pipeline via campaigns.
Agile Project Management
Our years of experience give us a deep understanding of the tasks, dependencies and resource requirements to build scalable and efficient revenue marketing engines.
We start by assessing your overall business and systems and then break-down the infrastructure components needed to achieve your end goals. We then map a logical succession of sprints that include continuous campaigns to drive pipeline AND the infrastructure improvements that will have the biggest impact on your ability to grow and scale.
Building a true revenue marketing engine is much more than just hiring marketing rockstars and implementing fancy new tools. Our approach includes a defined set of improvements around people, processes, and technology.
Demand Gen Sprints
This is not a one-size-fits-all approach but rather unique to each client. The deliverables for each sprint are dependent on your company’s sales cycle, inputs and culture. But each sprint moves you closer to your strategic demand gen goals, while providing you with short-term wins.
This modular style of working with clients allows us to keep focused on driving results, quickly adapt to any changing business priorities and test your current infrastructure to see what’s needed in upcoming sprints.
Ready to Revenate?
Let’s discuss your unique needs on a 30 minute call.